SilMan Industries Appoints Steve Emahiser to Lead Marketing Operations
Addition of marketing assets reflects continuing focus on expansion
San Leandro, Calif.: SilMan Industries is pleased to announce that Steve Emahiser has been tapped to lead the company’s marketing efforts. The move is expected to elevate the company’s ability to penetrate new markets, and deepen engagement with clients. Emahiser will be responsible to develop and execute marketing and communication strategies, and provide strategic and material support for the sales team.
Branding and Market Differentiation
“Bringing Steve onto the team as we celebrate our 10th anniversary begins a new chapter for the company,” said Rick Silva, co-founder of SilMan. “We have always felt that we were more than just a construction company. Steve brings an imagination for the brand that will help tell that story.”
Co-founder Tom Mangin echoed this sentiment by pointing to Steve’s history in entertainment.
“Steve’s background will play a vital role in helping us make a unique mark on the industries we serve, and energize our team.”
This is a new position at SilMan. Previous communications for the firm have been managed by senior leadership and members of the sales team.
Meet Steve Emahiser
Emahiser comes to SilMan on the heels of thirty years in the entertainment industry. His career spans over two decades as a professional musician (Nashville) and for the last 10 years in marketing, publicity and media production.
“The team at SilMan has done a great job creating a name for themselves in a densely crowded market without me,” Emahiser said, laughingly. “Job number one for me is to unpack the amazing brand that is already in practice, and build a platform to broadcast the magic that is happening here.”
Emahiser worked as a professional drummer and drumline instructor while attending the University of California, Santa Barbara. He moved to Nashville in the mid-1990s to pursue touring opportunities. In 2007 Emahiser accepted a position with Matt Davenport Productions and Live On Stage, two Nashville-based sibling entertainment companies. He is credited with establishing the marketing and media production capabilities of the organization.
“The vision of the founders has a profound effect on daily operations,” Emahiser continued. “In addition to their high-level of performance, Tom, Rick and senior leadership have high ideals about community, diversity and quality of life. I am humbled by the opportunity to make this kind of impact in the marketplace,” he said.
About SilMan: SilMan Industries (previously SilMan Construction) is based in San Leandro, Calif. The firm operates in three divisions: Construction, Logistics and Site Services. Founded in 2008, SilMan provides integrated solutions in the Industrial, Manufacturing, Distribution and Public Works sectors, and is currently active in 27 states. SilMan shares many characteristics of their neighboring Bay Area Start-ups, in particular, a flat title-less hierarchy, and embracing diversity as a strategic asset. For more information, please visit www.silmanindustries.com.
